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Making the Invisible Visible

Publishing the Cultural Equity Index—an annual report measuring reinvestment outcomes and equity in the cultural economy.

$0T
Annual Global Cultural Economy
0%
Driven by Black & Brown Culture
<0%
Returns to Source Communities
0
Comprehensive Equity Reports (Until Now)

The Problem: Cultural Value is Invisible

We can measure GDP, stock market performance, and corporate profits down to the cent. But there's no systematic measurement of cultural extraction—the trillions of dollars generated from Black culture while communities remain economically marginalized. The Cultural Equity Index changes that by making cultural value flows visible, measurable, and impossible to ignore.

What We Measure: The Cultural Equity Index

Published annually, the Cultural Equity Index is the first comprehensive report quantifying the economic value of Black culture, tracking where that value flows, and measuring how much returns to source communities. It's the accountability mechanism the cultural economy has never had.

Economic Flow

Cultural Value Creation

Quantifying the economic value generated by Black culture across industries: fashion, music, sports, technology, food, and media.

Economic Flow

Extraction Mapping

Tracking where cultural value flows: which corporations profit, which products use cultural IP, and how much goes to non-Black entities.

Economic Flow

Reinvestment Rate

Measuring what percentage of value generated actually returns to Black creators and communities through licensing fees, wages, and programs.

Creator Impact

Licensing Revenue

Tracking total licensing fees paid to Black creators, average deal sizes, and year-over-year growth in creator compensation.

Creator Impact

IP Protection Rate

Measuring how many Black creators have registered their cultural IP and secured legal protections for their work.

Creator Impact

Business Formation

Tracking new Black-owned creative businesses, revenue growth, and sustainability rates among creator entrepreneurs.

Community Outcomes

Program Reach

Measuring how many creators benefit from MADE programs, geographic distribution, and demographic diversity.

Community Outcomes

Wealth Transfer

Quantifying total dollars transferred from cultural economy to Black communities through all MADE mechanisms.

Community Outcomes

Multiplier Effect

Measuring secondary impacts: how MADE fellows mentor others, community knowledge transfer, and network effects.

Policy Progress

Legal Protections

Tracking state and federal legislation protecting cultural IP, legal precedents, and regulatory changes.

Policy Progress

Industry Standards

Measuring adoption of MADE licensing standards, fair-use protocols, and voluntary compliance by major brands.

Policy Progress

Public Awareness

Quantifying media coverage, public discourse, and shifting attitudes about cultural extraction and equity.

Launching Fall 2025

Cultural Equity Index 2025

The First Comprehensive Report on Cultural Value Flows in America

Section 1: The $15 Trillion Problem
  • Economic value of global cultural economy
  • Black culture's contribution to total value
  • Industry-by-industry analysis
  • Historical extraction patterns
Section 2: Extraction Flows
  • Where cultural value flows (corporations, industries)
  • Top 100 brands profiting from Black culture
  • Geographic concentration of extraction
  • Year-over-year trends
Section 3: Reinvestment Gap
  • Total value returned to source communities
  • Licensing revenue paid to creators
  • Community program funding
  • Comparison to other industries
Section 4: MADE's Impact
  • Creators registered and protected
  • Licensing deals facilitated
  • Revenue transferred to creators
  • Community programs funded
Section 5: Policy Progress
  • Legislation introduced and passed
  • Legal precedents established
  • Industry standards adopted
  • Regulatory changes achieved
Section 6: Path Forward
  • Recommendations for corporations
  • Policy priorities for advocates
  • Investment opportunities for philanthropists
  • Roadmap to cultural equity

Our Transparency Principles

Data without transparency is just noise. We're committed to radical transparency in how we measure, what we measure, and how we use the data to drive change.

01

Open Methodology

All data collection methods, calculation formulas, and analysis techniques are published openly. Anyone can verify our work or replicate our research.

02

Third-Party Audits

Independent auditors verify all financial data and impact metrics annually. We publish full audit reports with no redactions.

03

Creator-Centered Data

Creators own their data. We never share individual creator information without explicit consent. Aggregate data is anonymized.

04

Public Access

The Cultural Equity Index is freely available to everyone. No paywalls, no registration requirements. Knowledge should be accessible.

05

Real-Time Dashboards

Between annual reports, we publish real-time dashboards tracking key metrics. Donors and the public can see impact as it happens.

06

Failure Transparency

We report what doesn't work as prominently as what does. Learning requires honesty about failure, not just celebration of success.

Investment Opportunities: Funding Truth-Telling

Rigorous data collection and analysis require sustained investment in research infrastructure, data partnerships, and analytical talent. Your investment creates the evidence base that drives accountability.

Truth Teller

$5M
Endow the Cultural Equity Index and build permanent research infrastructure
  • Endow permanent research institute with full-time data team
  • Fund annual Cultural Equity Index in perpetuity
  • Build real-time data dashboards and public API
  • Establish data partnerships with universities and think tanks
  • Deploy proprietary data collection tools and surveys
  • Fund third-party audits and verification
  • Create open-source data platform for researchers
  • Commission quarterly impact reports for major donors
  • Named research institute and board representation

Data Pioneer

$1.5M
Launch and sustain the Cultural Equity Index for 5 years
  • Fund 5 annual Cultural Equity Index publications
  • Support data collection and research team
  • Build public dashboards and tracking systems
  • Commission independent audits
  • Develop data partnerships for comprehensive coverage
  • Annual donor briefings with full data access
  • Recognition as Data Pioneer partner

Transparency Advocate

$400K
Support foundational research and first Index publication
  • Fund first Cultural Equity Index publication
  • Support data collection infrastructure
  • Commission independent audit of methodology
  • Build initial public dashboards
  • Quarterly impact reporting for donors
  • Recognition as Transparency Advocate

Why Data Drives Change

Accountability Pressure

Once extraction is quantified and public, corporations face reputational risk. Measurement creates pressure for voluntary change before regulation.

Policy Evidence

Legislators need data to justify policy changes. The Index provides the evidence base for cultural IP protection laws.

Investor Signals

ESG investors use the Index to identify companies with cultural extraction risk. Market pressure complements regulatory pressure.

Movement Building

Data mobilizes communities. When people see extraction quantified, it transforms abstract injustice into concrete targets for advocacy.

Donor Confidence

Philanthropists invest more when they can see impact clearly measured. Transparency attracts capital at scale.

Historical Record

The Index creates permanent documentation of cultural extraction and progress toward equity. Future generations deserve to know the truth.

Invest in Truth and Accountability

For philanthropists who believe that measurement drives change and transparency creates accountability, the Cultural Equity Index offers a rigorous, evidence-based tool for systemic transformation. Let's discuss how your investment can illuminate cultural extraction and accelerate the path to equity.